About Us

Ramona Russell, Founder

Ramona Russell is a natural promoter. Whether she's raving about a new website or a cause close to her heart, Ramona is always promoting the things she is passionate about. With a Bachelor's Degree in Communications and years of experience in marketing, public relations, fundraising and sales, Ramona used her talents to start a company in her sister Liz's memory that promotes products from companies whose proceeds directly give back to charitable organizations.

A driven professional, Ramona funnels her passion into her work as well as marathon training and supporting charities that fight cancer after losing her 28 year old sister, Liz, to breast cancer in 2006. In June 2007, she was a first-time team captain with her mother for the American Cancer Society's Relay for Life. Motivated by her determination and desire to honor her sister's memory, Ramona and her phenomenal team raised a record-breaking $22,000 - receiving four awards including number one fundraising team - and obtained front page coverage in the newspaper for Liz's story and the event.

Ramona is also the founder of Type A Solutions, a marketing and public relations company. To read about how Uptown Liz was started, click here.

Uptown Liz Timeline

• October 2006: created email newsletter for breast cancer awareness that sparked the idea for Uptown Liz
• March 2007: decided to go forward with Uptown Liz
• April 2007: starting working on the business by joining a Ladies Who Launch incubator and forming a focus group with some of the members
• July 2007: launched Uptown Liz
• August 2007: interviewed by former CNN news anchor, Daryn Kagan
• August 2007: website has over 95,000 hits
• September 2007: website has over 127,000 hits
• October 2007: featured on Great Day Houston
• October 2007: featured on Good Day Sacramento
• October 2007: website has over 158,000 hits
• January 2008: featured on KillerStartups.com
• January 2008: featured on Lucky magazine's blog
• January 2008: website has over 190,000 hits
• March 2008: website has over 220,000 hits